PRIOR SNOW CAMPAIGN

This campaign was created by me and my classmates in our Advertising Agency Operation and Campaign course. We presented this to Prior Snowboarding and Ski’s CEO, Dominic Morin.  The campaign focuses on increasing brand recognition to Prior Snow as a brand to US...

PFIZER CAMPAIGN

This mock campaign was created by me and my classmates in our Advertising Agency Operation and Campaign course.  The campaign focuses on promoting the Pfizer COVID-19 vaccine to US markets. We focused on the “fear of missing out,” or FOMO, as our main...