This mock campaign was created by me and my classmates in our Advertising Agency Operation and Campaign course. 

The campaign focuses on promoting the Pfizer COVID-19 vaccine to US markets. We focused on the “fear of missing out,” or FOMO, as our main creative theme. Our goal is to use social media and events to promote people to take the vaccine. We preformed real surveys to understand our general audience better.

The ultimate goal of this mock campaign is to hold Pfizer sponsored events that target different demographics as use their COVID-19 vaccine as part of thier ticket. With Pfizer, consumers can get thier #PfizerTicketToNormal.