This campaign was created by me and my classmates in our Advertising Agency Operation and Campaign course. We presented this to Prior Snowboarding and Ski’s CEO, Dominic Morin. 

The campaign focuses on increasing brand recognition to Prior Snow as a brand to US markets. We focused on a social media hashtag campaign, #PRIORities, to make Prior the US priority. Social media is a powerful tool to gain popularity and recognition, especially with apps like TikTok that target user’s interests. As you read, you’ll see that we plan to implement many tactics and techniques to achieve our goal. Making Prior Snow products, the #PRIORities.